Austyn AllisonDec 7, 201722194 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey
Austyn AllisonMay 29, 2017148Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special
Campaign StaffFeb 24, 2017361Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users
Austyn AllisonFeb 5, 2017464Edelman lays off staff as PR agency moves to go ‘beyond public relations counsel’
Austyn AllisonNov 2, 201666At the recent PR Measurement Summit, the discussion was not whether to measure but what to measure
