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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Ramadan

Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections

OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

From Anup Oommen, Editor, Campaign Middle East; Ravi Rao, Managing Partner, Climaty.AI; Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42; Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment; Meghna Vyas, AVP – Marketing, Banking Sector, UAE.

Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web

Marketing Strategies 2025

Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies

Campaign Middle East launches Arabic website

Campaign Breakfast Briefing: Talent & Technology 2025

Campaign Talent & Tech event addresses critical industry concerns

Campaign Middle East sets the tone for Ramadan advertising with a stellar event

A group photograph of the winners at Campaign's Agency of the Year Middle East Awards held on December 12, 2024.

Campaign’s Agency of the Year Middle East Awards winners revealed

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THE WORK

Lay's a

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

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