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Cannes Lions 2025

Cannes Lions 2025: Skills, strategic thinking and take a second to slow down

Athar Festival Speakers

Athar Festival 2025 extends final deadline for content

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

creativity box

Why think ‘out of the box’ when we can ‘imagine possibilities without a box’?

Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

Future CMO Academy Athar Festival

Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

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THE WORK

Your Bazaar

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

Digital Featured The Work Video Video & AudioJul 8, 2025

Share ENBD rewrites the rules of card marketing with new campaign

BAYN Launch

Featured Marketing Media The WorkJul 4, 2025

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

Careem Pay

Advertising Creative Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

Careem Pay makes money fly in latest campaign

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