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Campaign Middle East Marketing Game Changers Awards 2025

For the first time, Campaign Middle East is introducing the Marketing Game Changers Awards – a dedicated platform to celebrate the client-side marketers shaping the future of our industry.

Although Campaign Middle East has previously recognised standout marketers editorially, 2025 marks the launch of an official awards programme, with entries judged by an independent jury of respected leaders across the media and agency landscape.

These awards are free to enter and open to brand-side marketers across the
MENA region.

The winners will set a benchmark for marketing excellence, highlighting those who have driven measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.

Winners will be announced and profiled in Campaign Middle East’s 24 November 2025 issue in print and online. The top winner of the Marketing Game Changers Awards 2025 will be recognised as Campaign Middle East’s Marketer of the Year with a trophy presented at the AOTY Awards 2025 gala ceremony on 11 December, while the remaining winners will be recognised with a physical memento at the awards.

Eligibility

The awards are open exclusively to client-side marketers.

Nominees must have held their current role for at least one year.

Nominees must have worked in the MENA region for a minimum of
two years.

Agency professionals – including those from creative, media, production or adtech firms – are not eligible.

The entry submission should focus only on how the criteria have been met during the past 12 months, prior to the submission deadline. As such the eligibility period for criteria has been set from 29 Sept. 2024 to 29 Sept. 2025.

KEY DATES


Meet the Jury

Here’s the panel of respected industry veterans from across the Middle East’s agency, media and brand landscape who will review entries.
(Arranged in alphabetical order).

Ahmed Al Sahhaf, Chief Executive Officer, MBC Media Solutions

Amer El Hajj, CEO MENA, WPP Media

Asmaa Quorrich, Founder & CEO, Think Big Consulting, ZAAZ Wellness & Beauty


Avishesha Bhojani, Group CEO, BPG Group

Banali Malhotra, Board Advisor and Regional Marketing Leader

Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey


Conrad Egbert, Head of PRCA MENA

Dani Richa, Chairman, BBDO Europe Middle East and Africa

Dani Richa, Chairman, BBDO Europe Middle East and Africa

Dany Naaman, CEO, Havas Middle East


Elda Choucair, CEO, Omnicom Media Group

Eleni Kitra, Executive Director, Advertising Business Group Middle East

George Maktabi, Group CEO, Webedia
Group MENA


Habib Wehbi, Chairman & Group CEO, W Group Holding (Hypermedia, DXTA & AiOO)

Houda Tohme, CEO, HAVAS Media
Middle East

Ian Manning, Executive Director, IAB MENA


Jawad Hassan, Head of Media and Communications Vertical, Multiply Group

Joe Nicolas, CEO, UM MENAT

Khaled M. Ismail, CEO and Founding Partner, ToughLove Advisors


Lara Arbid, CEO, Initiative and Magna Global MENAT

Sir Martin Sorrell, Founder & Executive Chairman of S4 Capital plc

Maria Gedeon, CEO, Gedeon Mohr & Partners


Mazen Nahawi, Founder and Group CEO, CARMA

Melis Ertem, CEO, MMA MEA

Mounir Harfouche, CEO, MullenLowe MENA


Nassib Boueri, CEO, VML MENA

Ramzy Abouchacra, MENA Media Practice President, Denstu

Rami Hmadeh, CEO, Serviceplan Group Middle East


Ravi Rao, Managing Partner, Climaty.AI

Reda Raad, CEO, TBWA\Raad

Reda Raad, CEO, TBWA\Raad

Sunil John, Senior Advisor – MENA, Stagwell


Tarek Daouk, CEO MENAT, Dentsu and President Merkle SEMENAT

Tarek Miknas, CEO, FP7 McCann MENAT

Tony Wazen, CEO, Publicis Media Middle East

Vikram Krishna, Co-Founder & Chairperson, The Sacred Groves CIC


CONTACT THE TEAM

Anup Oommen
Editor

[email protected]

Ishwari Khatu
Senior Reporter

[email protected]