Abu Dhabi Media to focus on public service offering

Abu Dhabi Media is changing its focus and putting public service media at the heart of its entire operation.

The change of direction is the end result of a six-month strategic review, with the government-owned media company delineating its asset portfolio into two separate streams: public service and commercial.

Its UAE media – including Al Ittihad, The National, Abu Dhabi Al Emarat TV, Abu Dhabi FM, Star FM,  Abu Dhabi Classic FM and Majid – will all play a public service role in part and will follow a new nine-point public service charter that has been approved by the government. A recently appointed Public Service Committee will oversee its public service remit and will report ba