Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.As we progress into 2025, I look back at our industry in the early 20’s and it feels like a million light years away. At the same time, I feel so fortunate and fascinated that my generation of advertising professionals have had the privilege of witnessing first-hand this huge transformation of our industry and how advertising as we knew it doesn’t exist anymore.
I also feel lucky that our industry allows us to experience so much and never stop learning and evolving in a very fast-paced way. Every day brings a new tool or method, pushing us to stay curious and be adaptive. It keeps our creative spirits alive. Never a dull moment.
It is safe to say that technology has become the most domina
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