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Arab Podcast Programme

Dubai Press Club hosts Arab Podcast Programme for young content creators

For the first time, Cannes Lions 2025 partners with Creator North to feature Arab digital content creators in its programme.

Cannes Lions 2025 partners with Creator North to celebrates Arab content creators for the first time

What are the biggest ‘campaign worries’ for UAE B2B marketers?

UAE Media Council

UAE Media Council reveals regulation for social media ads, age-rating for content

Dr Vlada Botoric, PhD, Assistant Professor, Zayed University

What MENA marketers can learn from fandom strategy

Charlie Baillie, CEO, Ampverse Group

Gaming Matters Dubai: MENA’s moment to lead the future of gaming

$du Unstoppable Network campaign TBWA\Raad$

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

In this industry snapshot, Rizk Haddad, Head of Monetization & Operation - MENA at Walee, explores the shift in the role of content creators in influencer marketing.

Industry snapshot: content creators at the heart of storytelling

SMASHREQ

Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z

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THE WORK

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

Zidan

Advertising Creative Featured Marketing The WorkJul 9, 2025

Shantelle Nagarajan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

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