PromoMedia, a subsidiary of JGroup, has expanded its footprint in Amman, Jordan, by securing static outdoor and digital media screens across the city.
The move aims to transform the city’s outdoor advertising landscape, providing brands with a platform to connect with audiences in one of the region’s most dynamic capitals. The company has installed 10 wall signs, designed to capture attention and create memorable brand experiences.
Patrick Haber, Vice President of JGroup and General Manager of PromoMedia, said, “We are delighted to expand our footprint into Amman to offer our innovative platforms for the vast spectrum of brands in the city. As leaders in the outdoor advertising industry, we have created a robust reputation for delivering impactful solutions and fostering strong partnerships across the Middle East and Africa (MEA) region.”
Haber added, “Our latest initiative in Amman is a testament to our vision of merging creativity with cutting-edge technologies, redefining brands’ engagement with their audiences.”
PromoMedia’s new installations aim to enrich the experience of both residents and visitors, showcasing compelling and meaningful content that resonates with diverse audiences.
Furthermore, this step is projected to attract international advertisers, positioning Amman as a vibrant hub for outdoor campaigns and innovative brand storytelling.
With this expansion, PromoMedia also intends to reinforce its commitment to redefining the future of outdoor media and elevating advertising experiences across the region.
Campaign Middle East previously reported on PromoMedia being selected as the exclusive media representative for TikTok in Iraq in 2023. The strategic partnership allowed PromoMedia to provide advertising solutions to brands and businesses seeking to engage with TikTok’s growing user base in the country.
With its latest expansion in Jordan, the company aims to capitalise on the opportunity that Amman provides not only as one of the largest cities in the Levant region, but also as a hub for cultural and economic activity in the Middle East.
