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Trusting an agency’s expertise

Gaming renaissance: the future of gaming

Three pillars of innovation — by BPG’s Darius LaBelle

Popular communication trends in Ramadan for Saudi Arabia

Driving the 5G Revolution – by Oppo’s Fadi Abu Shamat

e& partners with Meta to drive innovation as it accelerates its transformation to a techco

Pierre Choueiri Receives Bunyan Award for Leadership and Entrepreneurship during Group Delegation Visit to Expo 2020 Dubai

In search of sustained growth, by Kantar’s Amol Ghate

Google News Initiative Innovation Challenge seeks news innovators in the Middle East, Turkey & Africa

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THE WORK

Everything goes green for KFC’s Saudi National Day celebrations

Brands Featured News The WorkSep 25, 2023

Namshi and Adidas launch new campaign to celebrate Saudi National Day

Creative Featured The WorkSep 18, 2023

Adidas evokes the past in Originals brand platform

Advertising Featured The WorkSep 14, 2023

How Babyshop created a song of hope

Brands Featured News The WorkSep 7, 2023

Samsung: the evolution of Back To School campaigns

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BAB Middle East embraces AI and launches UAE’s first “copy shop” app

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BPG announces raft of new client wins

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Ads that break gender stereotypes

Sep 11, 2023

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