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Braid local and global

Why to ‘braid’ local and global: ‘Of course I love braids, I’m African’

Hardees Horizon FCB Kuwait

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Centrum Dubai Marathon

Centrum brings ‘Wellness to Life’ with 850+ vitamin tests at Dubai Marathon 2025

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

The Annual 2024: Top 20 digital and integrated campaigns

Marketing Game Changers 2024: Ozge Onur

The MENA Power List 2024

The MENA Power List 2024: Need of the hour – cracking the Gen Z code, by Horizon FCB’s Reham Mufleh

Are regional strategies moving towards outcome-based models

1 2 … 5

Page 1 of 5

THE WORK

Himalaya campaign

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How luxury branded residences transform a label into a lifestyle

Jun 11, 2025

Wellness is luxury

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Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Jun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

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