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Nadim Ghrayeb, Chief Executive Officer, LEO Gulf on advertising packshots

Why do we still end ads with packshots?

Teddy Abdel Nour, Head Of Integrated Marketing, TEAM LEWIS on the influencer and creator economy

The influencer illusion: The Middle East has a scale problem, not an influence one

From left, Dana Tahir, CEO, HAVAS Red Middle East and James Wright, CEO, HAVAS Red and Global Chairman of HAVAS PR Network on Gen Z

HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

Project Agora introduces new native Carousel Ads

Guillaume Ferraz, Managing Director of Daylife, Sunset Hospitality Group

Crucial steps to bringing a hospitality brand to life

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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