By Stuart Mackay, general manager, Reprise.
If you don’t know me by now, you will never, never, never know me,” aren’t just lyrics in a song.
Brands are still failing to achieve what feels like an absolute basic requirement of the digital age by not providing personalised customer experiences. The ability to make customer experiences as relevant to the individual as possible still seems like fiction. If a brand knows my purchase history, behaviours, preferences and intent, why can’t it simply interact with me on a personal level?
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The person
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