New Balance continues to expand in the region with its first store opening in Qatar.
It says the opening “marks another key milestone in the brand’s regional commitment and journey towards expanding its retail footprint across MENA.”
In partnership with franchise partner, Alshaya, New Balance inaugurated the store in Doha Festival City last week with the presence of several notable figures including New Balance’s and Alshaya’s management.
Notable players from the Al Sadd FC including Hassan Al Haidous, Meshal Barsham, and Khoukhi Boualem were also in attendance alongside representatives from Aspire Zone Foundation, key sports partners of New Balance in the region.
The new store follows the New Balance metro flex concept, allowing consumers to shop the full brand collection in a brand environment.
Stuart Henwood, Regional General Manager of New Balance in the Middle East, Africa & India, said: “This store celebrates the best in-class products and experiences across New Balance’s running, lifestyle, and sports categories.
“Our partnerships with both Al Sadd FC and Aspire, alongside the success of the New Balance Doha Run Club earlier this year is a true testament to our commitment to Qatar and the wider region.”
New Balance has seen great success thus far in the MENA Region, with 20 stores already open and more stores to come in the next few weeks and months.
Having recently opened its inaugural store in Morocco in 2023, the brand looks to continuously grow and expand its footprint & connection with consumers in the MENA region.
