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Hilton and TBWA\RAAD work with electriclimefilms for film, ‘To New Memories’


Hospitality company Hilton and TBWA\RAAD collaborated with electriclimefilms in creating a heartfelt film, ‘To New Memories’.

The film follows an unfeigned story about the connection between family and the ever-caring Hilton staff. Immersed in a blend of togetherness, the narrative inspires a sense of longing for a bespoke, incredible experience that can only be found at Hilton’s hotels and resorts. Along with the extraordinary architecture and landscapes of Waldorf Astoria, we are reminded of authenticity in ‘family’ as the core of the encouraging film illustrates that Hilton can restore hope for a safe return towards normality.

Agency: TBW

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