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Hilton and TBWA\RAAD work with electriclimefilms for film, ‘To New Memories’

Hospitality company Hilton and TBWA\RAAD collaborated with electriclimefilms in creating a heartfelt film, ‘To New Memories’.

The film follows an unfeigned story about the connection between family and the ever-caring Hilton staff. Immersed in a blend of togetherness, the narrative inspires a sense of longing for a bespoke, incredible experience that can only be found at Hilton’s hotels and resorts. Along with the extraordinary architecture and landscapes of Waldorf Astoria, we are reminded of authenticity in ‘family’ as the core of the encouraging film illustrates that Hilton can restore hope for a safe return towards normality.

Agency: TBWA
Regional Creative Director: Krix Berberian
Senior Digital Creative: Mahesh Powar
Brand Leader: Ian Carvalho
Head of Production: Rouba Asmar
Senior producer: Rozy El Beani
Senior Account Executive: Shaheen Bhatt

Director: Jamie Muir
Assistant Director: Jad Saabi
DOP: Sylvestre Dedise
Executive Producer: Michael Ahmadzadeh
Senior Producer: Chaza Said
Production Manager: Alia Abouraya
Production Assistants: Layal Mooti, Zina Al-Askari
Production Runners: Nicole Atallah, Rudina El Dokani
Steadicam Operator: Christopher Kechichian
1st AC: Antoine Ibrahim
2nd AC: Khalid Sabah
VTO: Omer Yucel
Key Grip / Underwater OP.: Michael Klam
Gaffer: Joseph Riachi
Best Boy Gaffer: Emad Attia
Sparks: Osama Farouk, Khaled Abdelrahman, Fares Jomaa, Sayed Latif, Frakh Shahzad
Driver: Frakh Shahzad
Art Director: Pranali Diwadkar
Props Master: Max Molchanov
Art Assistants: Joan Santos, Ali Hassan
Wardrobe Stylist: Christina Choie
Hair & MU Artist: Sophie Leach
Veil Artist & Barber: Hassan Karanouh
DIT / Editor: Mariam Gabunia

Man/Father: Piroozi
Woman/Mother: Christina
Boy/Son: Adam
Girl/Daughter: Arya
Welcoming Staff: Imran
Extras/Hotel & Pool Guests: Souheir, Esad, Snezhana, Kateryna, Juaan

Unit Manager: Saman Kelum
Unit Assistant: Mohamad Ilham

Internet Technician: Theuns Du Plessis
Catering: Oushe

Filmed in Waldorf Astoria, Ras Al Khaimah