As the world grapples to come to terms with the ‘new normal’, brands continue to transform in real-time and lay the foundations for future growth.
Consumer behaviour has changed drastically with the onset of the pandemic and in turn, marketing and how brands communicate with their customers.
Rethinking marketing budgets and how to invest was one of the first things that brands and stakeholders were looking into as the economic effects of the pandemic began to set in the region. Overnight businesses had to shift their models in order to remain accessible & available for their consumers which was no cakewalk.
Shortly into April 2020, as the National Media Council (NMC) put a hol
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