The Coca‑Cola Company has announced a five-year strategic partnership to align Coca‑Cola’s core technology strategy systemwide.
It will enable the adoption of leading-edge technology and develop innovation and productivity globally.
As part of the partnership, Coca‑Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.
The collaboration highlights Coca‑Cola’s ongoing technology transformation, supported by the Microsoft Cloud as Coca‑Cola’s globally preferred and strategic cloud and AI platform.
Through the partnership, the companies will jointly experiment with new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity.
Judson Althoff, executive vice president and chief commercial officer at Microsoft, said: “Through our long-term partnership, we have made significant progress to accelerate system-wide AI Transformation across The Coca‑Cola Company and its network of independent bottlers worldwide,
“We are proud to support Coca‑Cola as it continues to embrace the era of AI and looks to solutions like Azure OpenAI Service and Copilot for Microsoft 365 to drive innovation across every area of its business.”
Coca‑Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit. As a pioneer in AI adoption, Coca‑Cola has been innovating with generative AI for nearly a year and has already leveraged Azure OpenAI Service to transform everything from marketing to manufacturing and supply chain and beyond.
The company is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences, streamline operations, foster innovation, gain a competitive advantage, boost efficiency and uncover new growth opportunities.
