You may be surprised to know what the fastest growing skills in marketing are, according to LinkedIn.
Top of its list is web3.js which will probably have most people heading for Google to find out what it is.
It’s basically a type of coding, which lets you interact with blockchain more efficiently.
For the more complicated definition, Web3.js is a collection of libraries that allow you to interact with a local or remote Ethereum node.
Second on the list according to LinkedIn’s 2024 Global Marketing Jobs Outlook report may also raise a few eyebrows – A++. This isn’t just a school grading but is a type of coding.
Moving down the list and the skills become more familiar. SaaS sales comes in third, while social media strategy is fifth.
Interestingly, Discord is fourth on the list, acknowledging the growing importance of gaming to marketers. Discord is a hugely popular platform for people to chat with each other on mobiles, PCs and gaming consoles.
Postings down
While marketing job postings were down over the past year, LinkedIn data suggests “brighter days are ahead for the profession”.
83 per cent of CMOs say they are likely to hire this year. LinkedIn member trends show that marketers are building their skills, and how companies are prioritising talent.
LinkedIn’s research around the most in-demand skills for all professionals found that adaptability is the top trending skill of the moment – the one that’s seen the most rapid short-term growth according to platform data.
Below is an infographic summarising the report:
