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Do consumers trust brands’ purpose-driven goals?

Publicis Groupe ME partners with Dubai Business Women Council

From left, George Godsal, Founder of REKT Partners; Margaret Flanagan, Co-Founder at Tales & Heads; Lisa King, Co-Founder at Tales & Heads.

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Ashish Parakh, Chief Sales and Marketing Officer, Sobha Realty

Sobha Realty promotes Ashish Parakh to Chief Sales and Marketing Officer

Impact BBDO to host ‘how-to-submit’ session for Cannes Lions’ See It Be It programme

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STC shifts narrative around the Saudi lost generation

Search GPT

Will OpenAI’s Search GPT be the new Google?

By Jobin Joejoe, Managing Director of Sony Middle East and Africa

Unlocking potential: The rise of the Middle East’s creator economy

Lamya Abdullah, the first virtual artificial intelligence-generated influencer in Saudi Arabia.

AI-powered influencers: Saudi Arabia’s new frontier for brand engagement

BigFoot Films Sharjah International Book Festival

Sharjah Book Authority ad campaign ‘brings people together with humour’

Columna Media Consultancy launches operations in the UAE

Pinktober campaign Rixos Hotels

Rixos Hotels reveals ‘Pinktober’ campaign rollout with Lululemon, Al Jalila Foundation

Nissan Patrol campaign makes a callback to its heritage

Al Aan TV offers two new media training programmes