Mohammed Al Khereiji, Chairman of SMC GroupSMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt.
The partnership reflects the shared commitment of both companies to accelerating digital transformation and innovation within the media and advertising industry by delivering advanced advertising solutions that align with the rapid evolution of digital content consumption and audience engagement across the region.
Through this collaboration, SMC Media will provide advertisers, agencies and brands with direct access to TikTok’s advanced advertising solutions and innovative content formats through an official advertising reselling programme across both markets.
The partnership combines TikTok’s global digital ecosystem and innovative advertising technologies with SMC Media’s regional expertise, extensive market reach, and leadership in media and advertising solutions, creating new opportunities for brands and advertisers to drive stronger engagement and measurable impact.
Under the agreement, advertisers in Saudi Arabia and Egypt will gain access to TikTok’s integrated suite of advertising offerings, including branded content solutions, performance-driven marketing tools, and innovative short-form video advertising formats available across the platform.
The collaboration further aims to empower brands, agencies, and local advertisers to connect with highly engaged audiences through immersive, creative and data-driven advertising experiences, contributing to the continued growth of the digital economy across the region.
Commenting on the partnership, Mohammed Al Khereiji, Chairman of SMC Group, said, “This strategic partnership with TikTok reflects SMC Media’s commitment to leading the next phase of digital transformation in the media and advertising sector across the region.”
Al Khereiji added, “By combining SMC Media’s regional expertise and market leadership with TikTok’s innovative digital ecosystem, we aim to deliver more advanced, impactful, and data-driven advertising solutions that enable brands to engage with audiences more effectively while supporting the continued growth of the digital economy in Saudi Arabia and Egypt.”
