Image courtesy: FIFA.The highly anticipated FIFA World Cup 2026™ is fast-approaching, and to elevate the watching experience at home for audiences in the region, talabat has partnered with TOD by beIN – the tournament’s exclusive streaming platform in the region.
The partnership aims to bring fans a more seamless and rewarding match-day experience from home.
Starting today, talabat users who subscribe to or renew a talabat pro annual plan will unlock a complimentary one-year entertainment subscription to the platform, giving them access to live stream the FIFA World Cup 2026™ alongside year-round benefits across talabat’s ecosystem.
“We know that for our customers, game night is about uninterrupted excitement and creating moments with the people who matter most,” said Moiza Saeed, Senior Director of Partnerships at talabat. “Through our partnership with TOD, we’re bringing together premium sports entertainment and the everyday convenience of talabat pro to help customers create the ultimate home stadium experience – from match streaming to meals, snacks, and everything in between.”
The partnership is talabat’s strategic understanding of how football is more than sport in the region – its a shared cultural moment that brings families and friends together around the screen and the table. Tapping into this, talabat and TOD aim to combine world-class entertainment with everyday convenience, making it easier for fans to enjoy the tournament with their favourite meals, groceries, and essentials delivered directly to their door.
“As excitement builds towards the FIFA World Cup 2026™, our partnership with talabat brings together two brands committed to delivering exceptional digital experiences,” said John-Paul Mckerlie, Vice President of Marketing & Sales at TOD by beIN.
“Through TOD by beIN, customers will enjoy seamless access to every match alongside premium entertainment for the entire family, while benefiting from the convenience and value that talabat is known for. Together, we’re creating a more connected, rewarding, and engaging entertainment experience for audiences across the region,” Mckerlie added.
Fans can stream the FIFA World Cup 2026™ tournament through TOD by beIN’s advanced viewing features, including MultiView, 4K/HDR streaming, interactive timelines, real-time engagement, and automatic match highlights. Beyond the World Cup, TOD by beIN will extend a rich library of premium Arabic, Turkish, and Western content, ensuring there is something for every member of the family.
The talabat pro and TOD by beIN annual bundles are now available to users across all talabat markets through the talabat app, with Solo and Family yearly plans available. Customers can visit the talabat pro section in-app to subscribe and unlock access ahead of the tournament.
The partnership aims to reinforce talabat and TOD by beIN’s commitment to creating more everyday value for customers, bringing together live entertainment, convenience, and everyday benefits to enhance the FIFA World Cup 2026™ experience across MENA.
