
Snap Inc. and Almarai, in partnership with Starcom KSA, have revealed the results of the Harat ALYOUM Ramadan activation, which showed up across both physical and digital environments in a first-of-its-kind global execution.
Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality (AR) experience on the Snap Map across key public locations. This unlocked a new way for location-based discovery and AR to work together. As a leading FMCG brand, Almarai partnered with Snap to pioneer a new way for brands to engage communities at scale.
Rooted in the cultural insight of reconnecting people with the spirit of the neighbourhood during Ramadan, Harat ALYOUM reimagin








