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Campaign Middle East
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Anup Oommen
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Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Anup Oommen
posted on

The Almarai activation delivered more than 207.9 million impressions, driving strong engagement with an open rate 73 per cent higher and playtime within AR environments 1.7 times higher than global benchmarks.

Snap Inc. and Almarai, in partnership with Starcom KSA, have revealed the results of the Harat ALYOUM Ramadan activation, which showed up across both physical and digital environments in a first-of-its-kind global execution.

Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality (AR) experience on the Snap Map across key public locations. This unlocked a new way for location-based discovery and AR to work together. As a leading FMCG brand, Almarai partnered with Snap to pioneer a new way for brands to engage communities at scale.

Rooted in the cultural insight of reconnecting people with the spirit of the neighbourhood during Ramadan, Harat ALYOUM reimagin


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Tags:almaraiAR Lensaugmented realityChat Adscommercialscultural hubsDiscoveryHarat ALYOUMimmersive ARimmersive digital experiencesimpressionsneighbourhood livingPromoted PlacesRamadanreal-world discoverySnapSnap adsSnap MapStarcom KSAtraditions
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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