Xawiya Studios, a GenAI creative production studio behind, has launched two new divisions — ANA and ARCC — establishing it as a 360-degree AI studio.
With the addition of ANA, a dedicated IP and talent rights platform, and ARCC, an AI readiness and compliance check advisory division, Xawiya now offers a complete vertically integrated stack from strategy and creative through production, rights management and regulatory readiness.
“The conversation around AI in our region has been stuck between excitement and fear for too long,” said Bilawal Sheikh, Co-founder and CEO of Xawiya Studios. “Brands don’t need another tool. They need a partner who can take them from a blank brief to a fully governed, fully compliant, fully on-brand piece of work; and stand behind every frame of it. That’s what 360-degree means to us. AI strategy, production, IP, compliance — all in one room, all accountable to each other.”
ANA: The bridge between IP and AI production
ANA is Xawiya’s dedicated IP and talent rights platform, intended to make sure that intellectual property is managed properly across AI applications.
As GenAI production scales, the questions around consent, likeness, voice and acting markers have moved from theoretical to commercial. ANA provides the infrastructure to answer them. For brands operating in the region, the stakes are unusually high.
Cultural sensitivities around likeness, voice and representation, when it comes to regional talent, require a keen understanding of nuances. Now, talent cloning brings a faster, cost-efficient way to speak to the right audience in the right dialect.
With regulators across the UAE, Saudi Arabia and the wider region moving quickly on data protection and AI-specific frameworks, the rights layer ensures that local talent can also find new ways to thrive. ANA was planned with these realities at the centre, not the margins.
Through ANA, Xawiya intends to delivers trackable consent and licensing for every face, voice and performance marker used in AI generation; rigorous brand-safety checks on every AI-generated asset before release; cross-application IP tracking as content moves from social to broadcast to out-of-home; and full model-training transparency aligned with emerging AI regulations.
“The IP question in GenAI isn’t a legal afterthought, it’s an engineering problem,” said Abhinav Sinha, Head of Creative Tech and AI at Xawiya Studios. “ANA was planned from the ground up to track consent, licensing and provenance at the asset level, so that rights cleanliness is a property of the output, not a step in legal review. That’s the only way this scales without pu]ng brands or talent at risk.”
ARCC: An audit that makes brands AI-ready
ARCC, which stands for AI readiness and compliance check, will be Xawiya’s advisory division for organisations preparing to integrate AI into their opera6ons. It is built for clients who want to move fast without breaking things.
The division offers a clear, buzzword-free readiness assessment of data infrastructure and team capability; ongoing advisory across local, regional and international AI regulatory frameworks; data security architecture from access controls through breach protocols; phased integration roadmaps tailored to a client’s size and sector; and continuous compliance monitoring as both regulations and AI usage evolve.
“Compliance gets a bad rep in our industry, people see it as the brake. We see it as the road.” said S. Akheel Hassan Bilgrami, Co-founder and Chief of Creative at Xawiya Studios. “ARCC exists because the most ambitious creative work needs the cleanest foundations underneath it. You can’t make brave work for a brand if every output is a legal risk waiting to surface.”
Closing the loop on AI for the region
The launch comes off the back of a high-visibility year for Xawiya with AI-led work created for brands such as Samsung, Visa, Rove Hotels, Lenskart and more with campaigns that spanned social, OOH, in-store and print, demonstrating the studio’s ability to maintain brand fidelity at the frontier of generative production.
For Xawiya, the launches aim to close the loop on a vision the studio has held since day one: that the MENA region has the opportunity to lead the world in defining what responsible, commercially serious AI creativity looks like and that getting there requires building the full stack, not chasing efficiency for its own sake.
