All Entries in the "2.News" Category
Chalhoub named Grey’s new chief creative officer
Grey Group MENA has named Marc Chalhoub the network’s new chief creative officer. Chalhoub, who will be based in Beirut, fills the position left vacant by last year’s departure of Philippe Skaff, who had the dual role of CEO and chief creative officer. Eric Hanna, previously CEO of MediaCom MENA, replaced Skaff as CEO in [...]
Nestlé calls review of regional media account
Nestlé has called a review of its regional media buying and planning account. The review is understood to be statutory and in the early stages, with MediaCom the incumbent on the business. Nestlé Middle East declined to comment on the review, stating only that it could not discuss the matter until the completion of the [...]
ADM announces third CEO in 13 months
In a surprise move, Abu Dhabi Media (ADM) has replaced its CEO Malcolm Wall (pictured) after only six months. Ayman Safadi will now take on the role, making him ADM’s third CEO in 13 months. The reason for Wall’s departure is unknown, although it is believed he will continue to act as advisor to the [...]
Leo Burnett wins network and media agency of the year as Y&R retains ad agency crown
Leo Burnett was named network of the year and media agency of the year at last night’s Dubai Lynx awards, with Y&R Dubai becoming the first ever agency to retain the agency of the year crown. Y&R’s haul included the grand prix in the direct category for its ‘Headline News Cup Sleeve’ campaign for Al [...]
Leo Burnett leads integrated shortlist
Leo Burnett dominates this year’s Dubai Lynx integrated shortlist, with the network’s Beirut, Dubai and Cairo offices responsible for seven of the 10 total entries in the category. Leo Burnett Beirut has been shortlisted for its integrated work for the Brand Protection Group, Cafe Super Brasil, Himaya and No Rights No Women. Leo Burnett’s Dubai [...]
Y&R Dubai and Leo Burnett lead Lynx shortlists
Y&R Dubai,Leo Burnett and Impact BBDO are the front-runners at this year’s Dubai Lynx awards following the release of the majority of shortlists this morning. Y&R Dubai has 34 shortlisted pieces of work in print alone, with a further 24 in outdoor and 16 in print and poster craft. Leo Burnett is strong across its regional network, with [...]
Aegis launches iProspect in the region
Aegis Media is to roll-out iProspect, the network’s digital performance marketing shop, into the Middle East and North Africa region. The new agency will be headquartered at Aegis Media’s Dubai Media City HQ and will introduce a complete suite of digital marketing services, including online customer conversion strategies, comparison shopping engines, conversion optimisation and search [...]
Aldar reviews advertising account for second time in 18 months
Abu Dhabi-based property giant Aldar has called a review of its advertising account. It is the company’s second review in less than two years, having handed its business to Leo Burnett in July 2010. Sami Eid, director of marketing and communications at Aldar, confirmed that an RFP had been sent out, with presentations already received. [...]
Dubai launches new global ad campaign
A new international print and online campaign promoting Dubai as a business hub is being rolled out by Falcon & Associates. The campaign, called ‘Dubai means business’, emphasises the emirate’s key geographical location between east and west and argues that ‘when you run the numbers, Dubai means business’. Ahmad Abdullah Al Shaikh, director general of [...]
Leo Burnett, Starcom and OMD shine at MENA Cristals
Leo Burnett was the runaway winner at this year’s MENA Cristal Festival, grabbing both the agency and network of the year titles as well as the majority of grands prix. The Beirut office was named agency of the year on the back of its ‘Fake it all’ work for the Brand Protection Group and its [...]
