Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, announced the launch of two new offerings for the region: A Culture & Education practice and a RF Publicity specialist service.
Both offerings have been designed with aim to adapting to ongoing market shifts including the rise of culture and education and a demand for talent-led storytelling, live visibility and audience connection.
The agency’s Culture & Education practice will support cultural commissions, museums, universities, edtech platforms and knowledge institutions across MENA with a strong focus on Saudi Arabia. The practice will help clients build enduring reputations and cultural relevance.
Launched alongside the the Culture & Education practice, RF Publicity will bring together talent publicity, project communications, and live event coverage in a single integrated offering that manages how people, projects and moments are seen across media and live environments. It includes red carpet media management, press junkets, interview hubs, premieres, experiential activations and influencer-led visibility campaigns.
The team leading this practice has been deliberately built from experience across global entertainment brands, talent-led campaigns and culturally significant regional moments.
According to Radhika Mehta, EVP Growth and Operations, Ruder Finn Atteline, while the capabitlies are not new to the agency itself, the introduction of RF Publicity, as well as the Culture & Education practice, will support the agency’s global mission of driving publicity for entertainment brands and driving global education platforns while also complementing the regional landscape.
Additionally, the launch of the new offerings are also in line with the agency’s growth plans and milestones over the previous year where it rebranded, expanded and the launched several service lines.
