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Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Property Finder captures how audiences in the region come together for the FIFA World Cup tournament.

Property Finder FIFA

Property Finder has entered the FIFA World Cup 2026 conversation with a brand film that captures how global audiences come together in the region to witness one of the world’s most highly anticipated cultural moments.

The campaign is a high-level brand equity play targeting the diverse, multicultural communities that call the UAE, Qatar and Bahrain home.

The spot aims to elevate the real estate platform’s top-of-mind awareness during the tournament window, reinforcing it as the definitive regional platform that helps a diverse global community feel at home.

To do this, the film taps into the cultural insight that, in the region, football is a shared cultural moment that brings families


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.