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posted on Jun. 10, 2026 at 9:00 amJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

posted on Jun. 10, 2026 at 9:00 amJun 10, 2026

The campaign combined global storytelling with GCC and IMEA-specific content, showcasing Henkel's presence, growth and contributions across the region.

Henkel founder Fritz Henkel

Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years.

The campaign was built around the insight that audiences connect more strongly with people and purpose than with corporate milestones alone. For regional audiences, local relevance was a key consideration. The campaign combined global storytelling with GCC and IMEA-specific content, showcasing Henkel’s presence, growth and contributions across the region.

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Tags:150th anniversary Advertising AI AI-powered storytelling Artificial Intelligence Brand History Campaign content development Corporate Communications Digital Storytelling employee engagement employee spotlight campaign Fritz Henkel Henkel Henkel Legacy podcast IMEA Heritage Timeline localisation marketing media engagement media relations people Pioneers at Henkel Purpose social media social media storytelling storytelling video

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.