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posted on Jun. 08, 2026 at 5:40 pmJun 8, 2026

Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media

posted on Jun. 08, 2026 at 5:40 pmJun 8, 2026

The appointment brings together FP7 McCANN UAE and Initiative MENAT under a multi-disciplinary model spanning creative, media and digital.

Jordan Tourism Board FP7 McCANN UAE Dubai Initiative MENAT account win

Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital.

Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich heritage, striking landscapes and exceptional visitor experiences to international audiences.

Ramzi Maaytah, Managing Director of Jordan Tourism Board, said, “We were looking for a partner that could bring together strong creative thinking, strategic clarity and integrated execution, with a clear understanding of

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Tags:activities campaign ideation concept development creative creative platform creative production Cultural Relevance digital FP7 McCANN UAE FP7/McCann MENAT global audiences heritage Initiative MENAT jordan tourism board landscapes Lara Arbid media media habits motivations multi-layered campaign purchase behaviours Ramzi Maaytah Tarek Ali Ahmad Tarek Miknas tourism interest travel decisions travel motivations unified strategy visibility visitor experiences

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.