New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to WARC, the international marketing intelligence service.
Following on from a meteoric 23.8 per cent rise to a total of $771bn this year – the strongest growth in WARC’s four decades of market monitoring – advertising investment is forecast to rise by a further 12.5 per cent and 8.3 per cent in 2022 and 2023 respectively, with e-commerce platforms set to lead this growth.
The finding
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