From left: Ivan Seifert, an Executive Communications Strategist and Co-Founder, Corporate Influence; Svenja Maltzahn, Founder of Sumea Social.Sumea Social has launched a new Corporate Influence programme, designed to sharpen executive visibility and align C-suite messaging with brand strategy.
Betting that corporate leadership needs better storytellers, the Dubai-based strategic communications agency’s Founder Svenja Maltzahn and Executive Communications Strategist and Co-Founder Ivan Seifert aim to address this growing gap in B2B marketing and communications.
Maltzahn and Seifert noticed the increasing industry demand for more authentic, trusted forms of visibility, particularly on LinkedIn. They claim that despite high marketing spend, many companies struggle to maintain relevance beyond time-bound activations such as trade shows or press campaigns.
“We see organisations spending significant budgets on industry events, but with limited continuity afterwards,” said Maltzahn. “Corporate Influence helps extend that visibility through leadership voices—before, during, and after major business moments.”
The programme focuses on three core pillars:
- Strategic positioning of leadership figures aligned with company goals
- Thought leadership content tailored to each executive’s voice and expertise
- Content orchestration across roles to maintain consistency and maximise impact
“Executive profiling isn’t about turning leaders into influencers,” said Seifert. “It’s about transforming senior executives into strategic industry leaders who build trust and credibility at scale, ensuring the people who lead the business are also shaping the conversations that matter.”
Sumea Social plans to add benefit to various sectors with this offering, including technology, logistics, consultancy, and B2B services – particularly those with long sales cycles or high-trust decision-making.
