In March, Vimto, Mobily, and Zain emerged as the top advertisers in Saudi Arabia (KSA), each recording significant increases in Ad Awareness, according to YouGov BrandIndex.
YouGov Brand Index tracks data on thousands of brands daily. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” This metric reflects the percentage of consumers who recall seeing an advertisement for a brand within that timeframe.
The data is drawn from surveys of adults aged 18 and over living in Saudi Arabia, conducted between February 26 and March 25, 2025. Scores are calculated using a four-week moving a
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