2015 was a big year for experiential marketing and 2016 is poised to be even bigger by all accounts. Big businesses, small businesses, governments and start-ups are all getting involved and have actually seen that it delivers results. But do let me educate you in what is not experiential. Just by having a presence at an event does not mean you are activating your brand, nor does handing out samples with promoters wearing your brand. Experiential is all about real engagement with your consumers. It allows them to become a fan organically but more importantly it’s about inspiring consumers to act. Personalising and layering the experience that creates a journey for both the brand and the consumer
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