The year 2023 was marked, or marred, depending on who you ask, by the continuing prevalence of artificial intelligence. Everything has changed, and we are still collectively trying to navigate its promised potential while attempting to avoid its inevitable impact on the creativity of communication.
Technically and functionally, AI’s impact, like a mushroom cloud rising from the deflagration of performance, will continue to overturn industries for years to come.
As such, let’s not dwell long upon it and set it aside on a visible shelf to make way for other aspects that have been shaking up the MENA communication sphere from behind two-way mirrors.
As we step into 2024, we are enteri
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