Amidst Dubai’s towering structures and sprawling malls, chocolate brand Kinder chocolate brand – has launched its minis range of products with a campaign that sets a different record in the city.
In a city often synonymous with big, Kinder’s looked for a unique way to make its mini product range stand out in the city.
They introduced ‘Mini Billboards,’ touted to be the world’s smallest billboards.
In a collaboration with Majid Al Futtaim, Kinder broke the Dubai norms by strategically placing its mini billboards in unexpected locations.
The billboards were showcased in architectural models of future residential compounds, which are typically used by real estate companies to showcase their properties.
These models were crafted with the aim to mirror their larger counterparts.
According to Kinder, the uncanny resemblance of these mini billboards to the real world made them instant conversation starters.
The brand also highlighted that families that strolled past the models were “thrilled” to find the brand featured within.
“We are thrilled about the success of the Mini Billboards campaign, which exceeded all expectations while seamlessly aligning with our product range.
“By taking our products to where our consumers are, we managed to capture every little gaze. The reactions we’ve witnessed were nothing short of priceless! Not to mention that a new media space is born!” said Andrea Longobardi, Regional Category Director at Kinder.
Some of the billboards also featured a QR code that unlocked sweet treats for the people scanning the code.