Créo Global picks Jaimesha Patel as Chief Executive Officer

Integrated growth and transformation partner Créo Global has named Jaimesha Patel as its new Chief Executive Officer, effective March 2025, in line with the agency’s focus on performance marketing, strategic creativity and business transformation rooted in real-world impact.

With more than 20 years of international experience across the UK, Europe, Asia and the Middle East, Patel brings a strong track record of leading integrated marketing efforts and scaling teams for some of the world’s most recognised brands.

Her portfolio includes work for industry leaders such as EXEED, Abbott, Kenvue, ExxonMobil and Nike, delivering commercially impactful campaigns across a range of industries.

Commenting on her appointment, Jaimesha Patel said, “Assuming the role of CEO at Créo is both a privilege and a responsibility. The agency has established a strong foundation — driven by talent, ambition and a clear vision of what modern growth requires. My focus now is to build on that momentum, strengthen our strategic capabilities, and ensure we continue to deliver measurable impact for the brands we partner with.”

The appointment is backed by Jigar Sagar, a member of Créo’s Board of Directors and the agency’s strategic advisor.

With more than 30 ventures to his name and a legacy of innovation in free zones and public-private partnerships, Sagar brings long-term perspective and business foresight to Créo’s leadership.

“Jaimesha’s appointment represents more than a leadership change — it signals intent,” said Jigar Sagar.

He added, “As organisations across the region look for smarter, faster, and more effective ways to grow, créo is building the kind of capability and culture that can meet that moment. Jaimesha brings the clarity, composure, and cross-market experience needed to lead this next chapter — one defined by performance, partnership, and purpose.”

Known for her sharp strategic lens and people-first leadership style, Patel will now oversee Créo’s continued growth across performance, creative, and digital experience functions — bringing together technology, AI, and data to help ambitious organisations unlock measurable, long-term success.