Salesforce has released the seventh edition of its influential State of Marketing report, showing that 81 per cent of UAE-based marketers say they have changed or reprioritized metrics due to the pandemic, higher than the global average of 76 per cent.
The report and its companion Tableau dashboards, based on a survey of over 8,200 marketers across 37 countries, including the UAE, offer a snapshot of how strategic priorities and challenges, marketing tactics, and technology are transforming against a backdrop of economic and social change.
Robbie Kearns“As UAE and Middle East customer expectations have changed d
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