Sofitel Dubai The Palm appoints new director of sales and marketing

Sofitel Dubai The Palm appoints Yeliz Hisman as director of sales and marketing, bringing her extensive regional experience in hospitality with excellent credentials in the sales and marketing department of luxury hotels.

Sofitel Dubai The Palm has announced the appointment of Yeliz Hisman, as their new director of sales and marketing. Yeliz is no stranger to the hospitality industry.  She is an industry veteran, with a rich career spanning across 17 years, channelling the sales and marketing departments of renowned hospitality brands across the Middle East and Europe.

At Sofitel Dubai The Palm, Yeliz will be responsible for managing the overall marketing and sales progams, comprising annual budgets, revenue and distribution management for the five-star luxury property.  She is highly experienced in managing business relationships with partners, process structuring and strategically allocating budgets to ensure successful mobilisation of various units and process startups across different locations.

Prior to joining Sofitel Dubai The Palm, Yeliz headed the sales and marketing department at the Mövenpick Hotels & Resorts in Dubai.  Her responsibilities included managing long-term lead sales functions, implementation and planning of annual marketing plans and devising a revenue generation strategy. Additionally, Yeliz has also held a similar position at Rixos The Palm Dubai & Ras Al Khaimah as well as Kempinski Hotel Mall of the Emirates, where she was responsible for devising and integrating sales plan, supervising the performance of the entire sales team and maximising work relationships with key wholesale, corporate and MICE partners.

Yeliz holds an MBA degree from Kadir Has University, Istanbul.  Yeliz has an exceptional track record and has also received several accolades throughout her career, comprising the ‘Number One Kempinski K- Star Sales & Cross-Selling performer’ in the Region.  Additionally, she was also nominated and shortlisted for the ‘Hotelier Middle East Awards – Sales Person of the Year’ category.

Commenting on her appointment, Yeliz Hisman said: “I am delighted to join Sofitel Dubai The Palm, a brand I’ve always admired for excellence and luxury.  My role as the Director of Sales and Marketing offers boundless opportunities and I’m very excited to witness the change and market sentiment as the hospitality industry slowly bounces back. I am really looking forward to working with such a dynamic and hardworking team that is striving to bring to life the outstanding experiences and spirit of the Sofitel brand to our guests”.