Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights:
Spotify:
Behind every great song is a complex web of people, stories, and inspirations that span genres and decades. Spotify is bringing those relationships to the forefront of the listening experience with the launch of SongDNA, a new, immersive music experience that’s built to reveal the intricate network of people and creative connections behind the music you love.
Spotify is also giving artists the ability to review, approve, or decline releases with the launch of Artist Profile Protection, an optional feature within Spotify for Artists, now in limited beta.
Spotify will also be introducing guided workout experiences on it’s platform, bringing fitness into the same ecosystem as music, podcasts, audiobooks, and video, in the UAE.
Anghami:
Anghami has partnered with Cyanite to enrich 2.5 million songs using AI-generated music metadata. By integrating Cyanite’s auto-tagging API, Anghami has enhanced its catalogue with detailed audio-based metadata across mood, genre, energy, instrumentation, and more.
This structured data layer feeds directly into Anghami’s internal recommendation systems, enabling more precise and scalable music discovery.
Google:
Google has introduced two new updates to Google Gemini, aimed at making its AI ecosystem more connected and intuitive.
It rolled out a simpler way for users to switch between AI tools by importing memories, context and chat history from other platforms directly into Gemini.
The new memory import feature allows Gemini to quickly understand a user’s preferences, relationships and personal context. Instead of starting over from scratch, users can now quickly get the platform up to speed on what matters most to them.
Google also expanded Search Live to include all languages and locations where AI Mode is available. Users in more than 200 countries can have interactive conversations with Search in AI Mode, using both voice and camera.
Meta:
Meta has rolled out the Meta AI support assistant globally on Facebook and Instagram, providing 24/7 help for account issues like updating your password and settings for your profile.
As technology advances, Meta is applying AI in more ways so users can get reliable, action-oriented help when users need it, and can catch more severe violations like scams faster and more accurately, with fewer over-enforcement mistakes.
Over the next few years, Meta will deploy more advanced AI systems across their apps to transform their approach to content enforcement, more accurately finding and removing severe content violations like scams and illegal content, so people see less of them.
Meta has also announced Muse Spark, the first in a new series of large language models built by Meta Superintelligence Labs.
Muse Spark marks another step in its push to reposition Meta AI as a more deeply embedded, context-aware assistant across its platforms. The core update is relatively straightforward: Meta has built a new AI model designed to make Meta AI faster, more capable of reasoning, and more tightly integrated into its apps – including Instagram, Facebook, WhatsApp, Messenger and its AI glasses.
Canva partners with Claude:
Canva announced the next step in their collaboration with Anthropic, bringing the power of Canva Design Engine and Visual Suite into the newly launched Claude Design by Anthropic Labs.
This move makes it easier for users to turn AI-generated drafts and ideas in Claude into fully editable designs in Canva, where they can be customised, brought on-brand, and collaborated on, and then ready to share or publish.
