The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming one of a select group of industry bodies globally with access to a dedicated reporting channel for Google Ads that may breach the platform’s advertising and abuse policies.
Through the programme, ABG will be able to report potentially policy-violating or harmful ads directly to Google for review. Once a report is submitted, Google assesses the flagged content, communicates the outcome to ABG and, where necessary, allows the organisation to provide additional feedback or appeal the decision.
The move extends Google’s network of Priority Flagger partners into the Middle East, following similar collaborations with advertising and self-regulatory bodies in the UK, Turkey, Cyprus and the US.
According to ABG, the partnership is intended to strengthen efforts to promote responsible advertising and improve trust in the region’s digital advertising ecosystem by providing a direct route for reporting ads that may not comply with Google’s policies.
“Being a Priority Flagger in our region is a recognition of the role ABG plays in championing responsible, brand-safe advertising across the UAE and GCC. This collaboration with Google gives our industry a direct, trusted channel to help protect consumers and uphold the standards our members are committed to, and it strengthens ABG’s position as the region’s central platform for advancing ethical and future-ready marketing,” said Eleni Kitra, CEO and Executive Director of ABG.
The initiative is part of Google’s broader Priority Flagger Program, which works with recognised organisations to identify potentially harmful advertising more efficiently while supporting enforcement of the company’s advertising policies.
