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Campaign Middle East rounds up the latest AI platform updates from May. Here are the key highlights:

AI platform updates you need to know from May 2026

AI assistants are a natural part of everyday workflows, becoming the place where ideas are explored and plans begin to take shape and Canva is working to make design a natural partner of those conversations.

Canva expands design creation within Google Gemini

Google has announced Gemini as the official Technology Sponsor of the National Football teams of Iraq and Morocco.

Google’s Gemini becomes technology sponsor of the national football teams of Iraq and Morocco

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights:

The platform updates you need to know from April 2026

Campaign Middle East rounds up the latest AI updates from April, highlighting the key developments across major platforms.

AI platform updates you need to know from April

Google has announced the launch of Personal Intelligence to users in the Arab world.

Google launches Personal Intelligence in the Gemini app in the Arab World

A breakdown of Google's Gemini, understanding its media tools and workflows so marketers can navigate its AI ecosystem with clarity.

Understanding Gemini: Google’s AI tools, explained

A guide for marketers to navigate AI ecosystems and specialist tools, build workflows with the right interfaces, and deliver creativity.

AI 101 for marketers: Glossary, ecosystems and tools

Google has introduced two new updates to Google Gemini, aimed at making its AI ecosystem more connected and intuitive.

Gemini introduces memory imports and scales Search Live

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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