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- Brands Focus
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AOTYME2026
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Campaign Middle East rounds up the latest AI platform updates from May. Here are the key highlights:

AI platform updates you need to know from May 2026

Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May. Here are the key highlights.

The platform updates you need to know from May 2026

C2 Comms’ Joshua Mathias explores why Instagram’s new Instants feature signals a shift away from performative social media towards more private, imperfect and believable digital interactions in the Middle East.

Instagram Instants signals the end of the over-curated feed

Instagram has introduced a new in-app feature called Instants. A new way to share photos in the moment with your friends.

Instagram introduces Instants – a new way to share in real time

Toyota

Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights:

The platform updates you need to know from April 2026

AAC

How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing

From left, Elie Saade and Ali Kandil, Co-Founders of FATKID. Image courtesy: FATKID.

FATKID launches to aid GCC restaurant growth with focus on contributor margins

Campaign Middle East rounds up the latest updates on social media and content and streaming platform from March.

The platform updates you need to know from March 2026

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THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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