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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Media
- News
- Opinion
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- PR
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- Special Features
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AOTYME2026
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Campaign Middle East rounds up the latest AI platform updates that brands and marketers need to know about from the month of June.

AI platform updates you need to know from June 2026

Instagram introduces multiple captions for carousel posts

Campaign Middle East rounds up the latest AI platform updates from May. Here are the key highlights:

AI platform updates you need to know from May 2026

Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May. Here are the key highlights.

The platform updates you need to know from May 2026

C2 Comms’ Joshua Mathias explores why Instagram’s new Instants feature signals a shift away from performative social media towards more private, imperfect and believable digital interactions in the Middle East.

Instagram Instants signals the end of the over-curated feed

Instagram has introduced a new in-app feature called Instants. A new way to share photos in the moment with your friends.

Instagram introduces Instants – a new way to share in real time

Toyota

Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights:

The platform updates you need to know from April 2026

AAC

How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing

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THE WORK

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Brands Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

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