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Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

How Spotify turned guest list into a premium supper club experience

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from June. Here are the key highlights

The platform updates you need to know from June 2026

Spotify has announced a new feature, Podcast Clips; designed to make it easier for listeners to capture, revisit, and share the moments.

Spotify introduces podcast clips in the UAE

Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May. Here are the key highlights.

The platform updates you need to know from May 2026

Spotify, is rolling out Verified by Spotify badge, as well as additional details about artists’ activity (in beta) on Spotify.

Spotify introduces “Verified by Spotify”

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights:

The platform updates you need to know from April 2026

Spotify will be introducing guided workout experiences on its platform, bringing fitness into it's ecosystem.

Fitness with Spotify aims to bring movement into users daily routine in the UAE

Esports: An arena where every dollar is spent effectively

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THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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