Tariq Al Sharabi, Executive Advisor, Cicero & Bernay, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses. These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Al Sharabi has spent more than two decades in the Middle East’s communication industry; long enough to have seen it transform completely, and sharp enough to have stayed ahead of it. As Executive Advisor at Cicero & Bernay (C&B), he’s the steady hand behind the agency’s growth and client relationships. Measured, precise and deeply trusted by clients and peers alike, his value goes beyond delivery. Under his watch, C&B has grown into one of the region’s most trusted agencies.
TOP ACHIEVMENTS OVER THE PAST 12 MONTHS
Named Head of Agency, PR at Campaign’s Agency of the Year Middle East Awards 2025 and recognised in the PR Week Middle East Power Book since 2020, reflecting his leadership, industry standing and contribution to the region’s communication sector. He played a central role in the agency’s transformation alongside the senior management team, strengthening its operating model, performance and market position.
CLIENT RECOMMENDATION
Shaima Rashed Al Suwaidi
CEO of Arts, Design & Literature, Dubai Culture & Arts Authority
Tariq Al Sharabi is one of those rare communication professionals who combines deep regional knowledge with genuine strategic instinct. Over the years, our work with Tariq and the Cicero & Bernay team has been defined by trust, consistency and an approach that is always grounded in what truly serves the organisation’s mission.
What sets Tariq apart is his ability to translate complex institutional priorities into strategies that resonate with media, with communities, and with the public. He never overclaims, never overcomplicates and always brings clarity to even the most nuanced briefs. His understanding of the communication landscape is exceptional, and it shows in the quality of counsel he delivers across every brief.
Beyond the professional, Tariq leads with integrity and invests in relationships for the long term. Over time, he has become more than a trusted advisor; he is a trusted friend.
