By Ziad Khammar, COO, DMS.
All for one and one for all” is best known as the motto of the Three Musketeers in the adventure novel by Alexandre Dumas, yet it also applies to three very different, albeit equally adventurous, musketeers: Arab media and publishers; regional advertisers; and big tech.
There is no doubt that the internet and the smartphone have unlocked information sharing for the masses. Where news was once limited to only the affluent and subscribed, today, anyone with a smartphone can access the latest news for free. While this has its benefits, such as in the communication of Covid-19 protocols, it has also raised a number of concerns, as highlighted by the recent Future of
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