To discuss print’s current state and future without emphasising the ongoing digital and audio evolution would be a disservice.
Driven by rising online viewership and increasing demand for digital content, particularly in the digitally engaged Middle East which boasts an impressive 100 per cent connectivity rate, it’s clear that print and digital need to coexist, with each medium playing to its strengths to reach and engage the widest audience.
The digital transition plays a pivotal role in meeting audiences where they are – online. This revolution not only offers a massive opportunity for publications to pivot and retain existing readers but also serves as a catalyst for attracting
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