Starbucks improves loyalty offerings with AI platform

Image Credit: Starbucks

Starbucks is improving its loyalty offerings further by using its Deep Brew data analytics and AI platform.

It will discover specific reward member groups to offer suitable shopping incentives which will help drive new loyalty signups and boost sales with existing customers.

The coffee brand uses data and AI to understand consumers’ preferences, spending habits, and patterns to tailor the customer experience for each individual.

For example, their products such as non-dairy or unsweetened drinks, and summer special drinks were based on an analysis of users’ preferences.

It continues to improve its user experience through personalised communication, expanding ordering choices, using personal cups, and accurate wait times for mobile orders, to name a few.

Laxman Narasimhan, CEO at Starbucks, said: “We’re also laser-focused on ensuring our customers can personalize their orders in whatever way they want. One example is helping customers find products based on dietary needs.”

Brady Brewer, EVP and CMO at Starbucks, said: “The new delivery options will help make Starbucks more accessible to all customers and its personalization improvements will provide elevated experiences.

“We talk a lot about our personalization capabilities at Starbucks, but truly that job is never done because as new technologies and capabilities come online, we are grabbing those and integrating them into our system.”