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Ashish Verma, the Global Head of Bloomberg Media Studios, delivered a presentation on 'Smart Storytelling - Serving Not Selling'

‘Brand storytelling isn’t about advertising; it’s about serving the audience’s needs’

Digital ad tech platform Logi5 launches in the UAE

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024

Athar Festival 2024: A Celebration of Saudi Arabia’s Creative Transformation

clients consultants agencies

Burson Global CEO: ‘Help clients navigate volatility with preparedness, ambiguity with data’

Reiner Erlings

Reiner Erlings joins Amp as Managing Director

Cicero & Bernay

Snapchat For Business

Get creative with Meta

Shape opinions with DMS

FEATURED

9Yards Communications expands reach with UK agency partnership

“Sustainable content creation is an obligation, not an option”

The UAE Media Council, IMI partners for apprenticeship programme

Ahmed Eman, visual clutter

OOH Industry Snapshot: Breaking through visual clutter

The Spin

The Spin: When comms go ‘nuts’ and hospitals avoid the unwell

Basel Hijazi, Marketing Lead, Saudi & Retail, Google, Middle East and North Africa

Saudi’s evolving consumer landscape and how AI can help

Tanvir-Shah, barriers

OOH Industry Snapshot: Billboards overcome digital barriers

Private View by Galadari’s Mohammed Farouk

Oleg Egorov, on performance marketing

How to navigate key challenges in performance marketing