Keeta, a technology-driven delivery platform, has unveiled its new brand mascot to bring warmth, energy, and personality to every customer interaction.
The mascot, named KiKi aims to embody Keeta’s core values of speed, reliability, and innovation. As such, each feature of the character has been strategically designed to resonate with Keeta’s commitment to bringing customers joy with every order.
KiKi features sonic ears for truly effective listening, a mighty mouth for spreading “wonderful things”, and a balancing tail that keeps everything perfectly in sync.
Inspired by the cheetah origins of the Keeta name, KiKi channels the same speed, stamina, and forward-looking spirit that define the brand.
“KiKi is more than a mascot – it’s a warm, friendly expression of what Keeta stands for,” said Jimmy Jiang, Keeta Middle East Creative Director. “From the smile inspired by our logo to the golden tones that tie back to our brand family, every detail of KiKi is crafted to feel optimistic, familiar, and full of life. We wanted a character customers instantly recognise – and genuinely enjoy welcoming into their everyday moments.”
The character is the result of extensive cross-market research and close collaboration between Keeta’s Brand Marketing and Creative Design teams in Hong Kong, Brazil, and the Middle East.
Across markets, the teams identified one universal insight: customers gravitate toward ‘sunshine warmth’ – a sense of comfort and positivity that now sits at the heart of KiKi’s visual identity.
Rather than creating a trend-driven character, the team said its focus centred on building something enduring – something that feels like greeting a familiar friend. After multiple rounds of ideation and iterative design, KiKi emerged with its now-signature golden glow and uplifting smile.
With the mission of ‘We help people eat better, live better,’ Keeta aims to connect consumers with local food and retail merchants and couriers.
