‘Get the tech stacks right, and you’ll have the tools to transform, adapt, and grow.’
As we approach 2025, it’s undeniable that the e-commerce landscape has been reshaped entirely. The Covid-19 pandemic didn’t just push brands online – it redefined the entire shopping experience.
The most successful brands today understand that the traditional, linear shopping journey is dead. Gone are the days when a customer casually browsed a store, selected a product, and made a purchase in a straightforward transaction.
Now, the consumer journey is a web of touchpoints, both online and offline, that require business
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