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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
AOTYME2026
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Top row, from left, UAE Government Media Office's Khaled AlShehhi, Shamal Holding's Donna Glasper, Dubai Culture and Arts Authority's Saleh AlBreiki, and Merex Investment's Lizelle Fitoussi. Middle row, from left, Diriyah Company's Naif Awlia, Initiative MENAT and Magna MENA's Lara Arbid, Expo City Dubai's Sholto Douglas-Home, and HAVAS Red Middle East's Palak Mehta. Bottom row, from left, IMPACT BBDO's Ghassan Kassabji, Merkle MENA's Deepak Mankani, and WPP Media MENA's Yasser Kaskas on destination marketing.

Destination marketing – share the soul, not only the skyline

Deepak Mankani, Head of Integrated CXM Strategy, Merkle MENA

Merkle MENA elevates Mankani to Head of Integrated CXM Strategy

Louvre Abu Dhabi

DCT Abu Dhabi picks Merkle MENA to lead digital experience for Louvre Abu Dhabi

strategy Where

The human pulse of strategy: Where experience meets culture

The MENA Power List 2025: Merkle MENA, dentsu CXM’s Andreas Skopal

From top left, clockwise, Google's Najeeb Jarrar; Spark Foundry's Dania Dallasheh; Keyade Middle East's Laura Gleadhill; The Trade Desk's Terry Kane; UM MENAT's James Dutton; OMD's Terry Mo; Merkle MENA's Deepak Mankani; Expo City Dubai's Sholto Douglas-Home

Shifting search strategies in the age of AI

Why clean rooms are the lighthouse in a data haze

tech stacks

Tech stacks to drive transformation

Personalised customer journeys beyond cookies

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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