Creative agency TBWA\RAAD has announced the launch of Livebosses, a new service providing CEOs and business leaders in the Middle East an online voice to effectively communicate to employees and other stakeholders.
It said: “We all acknowledge the fundamental role of communication when it comes to human relations and business, particularly during times of adversity. Unlike any other crisis, COVID-19 has turned the world upside down, rapidly taking control of our health, our businesses and our lives, imposing a new reality upon all mankind. As people have been forced apart physically, human exchange has become more significant than ever.”
Livebosses provides strategic guidance for CEOs and e
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